I was surprised - long ago, while working for a large Indian Corporate - when someone during a course of discussion on relationship management said that our divisional manager would always make it a point to send personalized greeting cards to his contacts -- four separate cards to a family of four members.
But what never surprised us was, his immense popularity at least in his professional circle. Now, I can make out how he achieved that: He always respected and acted - to acknowledge and recognize individualism!
Then came the era of email, sms and now status updates: Real-time communications. However, it still holds good and effective -- personalized communications.
Like or don't like; accept or don't accept: Everybody seeks importance, and when you receive a group message against a personalized communication making you part of the crowd -- you hate it, may not express, though!
Small things in life matter and most of us overlook that, but at what cost? Nothing visible at the moment, though -- they do matter in the long run.
So, please use the name while thanking someone who took out a few minutes to say something good about you, instead of saying: 'Thanks to everyone,' -- unless it's too big to handle, or you're a celebrity!
Thanks: RedCat, on Flickr
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