"Sorry, I'm not a consultant!" I politely told a prospect after he finished a marathon lecture on how a recruitment agency must act and deliver.
Consultant, as such, is a prestigious title that we recruiters don't deserve since our scope of work is limited to -- and far below that.
What we do, is, to identify the best available talents for our clients and convince those candidates to take up the assignments with them.
No way we ever extend any consultancy services to our clients or to our candidates, but for some strange reasons we are bestowed upon with the title: Consultant -- with a crooked smile.
Well, recruitment, in my opinion, is predominantly a marketing job that involves selling brand equity of the clients - whatever, it is - to potential candidates, through highlighting a few genuine USPs. And, there's no space for any consultancy services, whatsoever!
Then, where the hell, from, is emerging this title: Consultant?
Hey corporates, please stop calling us consultants -- and, let us remain marketing professionals.
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