The idea of creating an exclusive space within overcrowded target market, much before making the service actually available, was indirectly floated by a friend of mine - a HR professional, running his own management consulting firm - with whom I've teamed up for entering into the business of Retained Executive Search.
His intention is to make our service comparatively better than the competitors by doing some exclusive value addition. And that comment of his made me think about the concept of making our service a hit by creating an exclusive space within an existing market even before launching it.
Retained Executive Search is a lucrative business, but mostly dominated by big players. Hence it hardly offers any space to the newcomers, unless there is an element of surprise in their package in terms of a unique set of value additions that would catch the attention of corporate leadership.
For implementing this concept of creating an exclusive space within a overcrowded market, through offering a ROI based talent management service, we have decided to go through the following 4 steps:
1. First find out, what are those benefits that our big brothers are offering to their clients.
2. Once done, the next step would be to identify what are those additions that our prospects may be willing to avail.
3. And then, we would focus on incorporating those benefits into our proposal, in such a way, that would convince the prospects about getting a higher 'Return on Investment' from our service as compared to others.
4. Finally, once the package is ready for sale, we shall launch a marketing campaign through impacting presentation to target audience, and go all out to make them understand how these additional services - that we are offering - are going to benefit their organization in terms of effective talent management.
Let's hope, we design it right and market it right too.
What could be some other ways of offering high ROI based talent management services? Please, share your opinion.
His intention is to make our service comparatively better than the competitors by doing some exclusive value addition. And that comment of his made me think about the concept of making our service a hit by creating an exclusive space within an existing market even before launching it.
Retained Executive Search is a lucrative business, but mostly dominated by big players. Hence it hardly offers any space to the newcomers, unless there is an element of surprise in their package in terms of a unique set of value additions that would catch the attention of corporate leadership.
For implementing this concept of creating an exclusive space within a overcrowded market, through offering a ROI based talent management service, we have decided to go through the following 4 steps:
1. First find out, what are those benefits that our big brothers are offering to their clients.
2. Once done, the next step would be to identify what are those additions that our prospects may be willing to avail.
3. And then, we would focus on incorporating those benefits into our proposal, in such a way, that would convince the prospects about getting a higher 'Return on Investment' from our service as compared to others.
4. Finally, once the package is ready for sale, we shall launch a marketing campaign through impacting presentation to target audience, and go all out to make them understand how these additional services - that we are offering - are going to benefit their organization in terms of effective talent management.
Let's hope, we design it right and market it right too.
What could be some other ways of offering high ROI based talent management services? Please, share your opinion.
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