Yesterday I was watching an interesting program on "Times Now" TV Channel, highlighting the achievements of a few dozen highly talented singers who failed to make it happen in Bollywood in the long run -- despite having extra-ordinary potential.
And those unfortunate failures undoubtedly confirms a simple fact, that, apart from having the right talent what really matters in accomplishing long term success is to design and implement a right marketing strategy.
If you think that you've adequate talent to make it big in a field, apart from working hard make it a point to unleash a right marketing/branding strategy for percolating the benefits of your expertise down to the hearts of your target audience: buyers/clients, finances/promoters etc!
That's why, calling it marketing success and defining 5 steps to achieve it, Philip Kotler, the author of 35 influential books on marketing had said: "every person, every organization, every place, every celebrity is going to be known in some fashion."
If you have no such mechanism in place - I mean a strategic marketing game plan - to highlight and sell your talent, be prepared to embrace momentary success at the most but forget about sustaining it in the long run. That's precisely the reason why most of the talented people fade into oblivion after a huge initial success.
And those unfortunate failures undoubtedly confirms a simple fact, that, apart from having the right talent what really matters in accomplishing long term success is to design and implement a right marketing strategy.
If you think that you've adequate talent to make it big in a field, apart from working hard make it a point to unleash a right marketing/branding strategy for percolating the benefits of your expertise down to the hearts of your target audience: buyers/clients, finances/promoters etc!
That's why, calling it marketing success and defining 5 steps to achieve it, Philip Kotler, the author of 35 influential books on marketing had said: "every person, every organization, every place, every celebrity is going to be known in some fashion."
If you have no such mechanism in place - I mean a strategic marketing game plan - to highlight and sell your talent, be prepared to embrace momentary success at the most but forget about sustaining it in the long run. That's precisely the reason why most of the talented people fade into oblivion after a huge initial success.
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