Content is the king, none would deny it. But, like a brilliant student with no access to higher education, good content without visibility is a huge wastage of literary excellence.
Often I come across a lot of articles from small blogs which are much better than the most popular articles on high-ranking websites.
I don't deny that, like Mashable, start-ups with good content soon start gaining popularity. However, such examples are very rare.
No social media expert, till date, could correctly predict the factors that make a digital track overnight success or viral: video, audio, article or website.
Recently, during a fact finding mission, I was surprised to discover that most of the popular authors from top-ranking sites hardly draw a recognizable number of visitors to their own blogs.
However, the success of Michael Hyatt in making his blog gain immense popularity is an example of how an innovative strategy, in addition to good content, is a must to stay ahead of competition.
The strategy, that Michael applied, is to offer a free eBook to every reader who would subscribe to his blog through email notification. And, he got a huge response. So, with number of subscribers going up, the number of daily visitors kept swelling up.
Also, making it a point to always participate in the discussion, through comment box, Michael could successfully engage his readers in interesting debates, obviously multiplying the quality of overall content, bringing in more and more visitors.
What works for whom is difficult to predict. But, simply by publishing even the best content wouldn't make your website popular, unless you innovate an unique result oriented strategy to market you content to mass audience.
So keep trying different ways and means, along with publishing good content. I'm sure, sooner or later, you'd hit the bull's eye.
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